MLOA Marketing and Association Brand Ambassador Philip Jagiela kicked off the meeting before turning the wheel over to President Maurice Brewster of Mosaic Global Transportation, who thanked the sponsors, board members, and supporters who make not only the gathering but also the association’s future possible.
The morning gathering hosted two speakers. Barbara Oliver of MBE Magazine, who’s also on the MLOA advisory board, discussed the importance of public relations in terms of telling your story correctly and elevating your customers to become loyal fans of your business.
President of Sumnu Marketing Shaundell Newsome then spoke about his own experience growing up in a family-owned business while also covering topics such as knowing your customers’ values and attitudes and the psychological implications that colors play in marketing—such as how orange in logos demonstrates an environment of open discourse.
Members then reviewed MLOA’s 2017 educational webinar schedule, which aims to deliver more of the guidance and hands-on know-how that members have expressed that they feel would be beneficial, as well as the certification that members are finding increasingly helpful in establishing their credibility and expertise. On the immediate horizon is its April 5 session with President/CEO of Western Regional Minority Development Council Cecil Plummer.
To close out the meeting, Jagiela highlighted a free nationwide buying/purchasing program available to any MLOA members in good standing. The program is not only a cooperative of mass-buying power but also offers significant savings on products and services, with the potential to work with big names like FedEx, Staples, Best Buy, OfficeMax, and Pepsico.
At the end of the meeting, representatives from Chosen Payments presented MLOA with a check for more than $2,000.
The next MLOA conference call will be May 31.
Visit mlooa.org for more information.
MLOA Meets Up in the City Where It All Started
- Category: Industry News