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President & Owner Bob Beutel with some of ALLSTAR’s fleet
Troy, Mich. — ALLSTAR Chauffeured Services President & Owner Bob Beutel has announced that his company is celebrating its milestone 25th anniversary of business. He attributes his company’s success to staying relevant and anticipating client preferences as consumer tastes in transportation constantly change.
Beutel began his business in 1994 with one stretch limousine and himself as the only driver. He now celebrates his milestone with a fleet of 47 vehicles, more than employees, and a distinguished group of 60 mostly full-time professional chauffeurs. Impeccably dressed inblack suits, pressed white shirts, black ties, and polished black shoes, ALLSTAR’s teamtakes care of some of the city’s most discriminating passengers.
“Back in the ‘90s, I had as many as seven stretch limousines,” said Beutel, whose late-model fleet—now absent stretch limos—consists of luxurious sedans, SUVs, vans, Sprinters, minicoaches, and buses. He started out catering to the social set with a focus on special evenings, proms, and weddings, but now draws a majority of his business from a corporate and celebrity clientele.
Beutel bases his business model on keeping his clients safe and comfortable in a stress-free environment. He attributes ALLSTAR Chauffeured Services’ growing success to the company’s dedicated team of chauffeurs, who he considers the industry’s best. Because of their professionalism, he is confident in his ability to offer his clients a 100 percent on-time guarantee and has made it through his first quarter century without a single passenger accident.Although Beutel began focusing on expanding his corporate base well before the dawn of the Ubers and the Lyfts, he notes their significance in the industry.
“Uber and Lyft have really been a game changer in the transportation industry. We have kept our clients because of the value of our services and our dedication to safety,” said Beutel. He notes ALLSTAR prices are on par with Uber and Lyft when executing long distance runs such as airport transportation. “In most instances clients can have us for the same price,” said Beutel.
Technology has also played an important role as his company expanded. ALLSTAR’s mobile app allows clients to make reservations, track a vehicle’s location, view a photo of their chauffeur and get a receipt. In-vehicle cameras and GPS - monitor vehicle safety and will engage in the event of reckless driving, excessive speed or sudden stops.“At ALLSTAR we areinspired by service and driven by safety,” said Beutel. “Everyone who drives for us has a professional chauffeur’s license, goes through an extensive training program, is subjected to random drug and alcohol screening, and is bonded and insured. Our chauffeurs receive profit sharing, health insurance and IRA matching. We are rewarded with a loyal client base and stable employee retention.”
Visit allstarvip.com for more information.
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Nashville, Tenn. — Limo University has announced their first-ever North American Boot Camp Tour. Each stop on the tour will provide one day of intensive sales and marketing training for 9 hours. Limo University Founder Bill Faeth encourages attendees to come prepared to “take notes, not breaks”—lunch will be provided. The seating is intentionally limited to 20 seats per event for maximum learning per operator.
“I have heard operators express that there are too many destination-driven events in this industry. I hear you. That’s why my team and I are coming to a city near you with our Boot Camp training on sales and marketing. This means fewer expenses for operators who can’t travel to Nashville for our two-day Boot Camp in April, but can offer a one-day of educational development,” says Faeth.
Limo University will be focusing this tour routing first to the West Coast in December 2019 followed by East Coast dates in August 2020.
Registration information for the initial West Coast tour dates can be found by clicking the cities below:
- Culver City, Calif. - December 9, 2019
- Irvine, Calif. - December 10, 2019
- Oakland, Calif. - December 11, 2019
- Palo Alto, Calif. - December 12, 2019

Those interested in Limo University’s 2020 East Coast dates can click the dates below to access more information:
- Boston, Mass. - August 17, 2020
- New York, N.Y. - August 18, 2020
- New York, N.Y. - August 19, 2020
- Philadelphia, Pa. - August 20, 2020
- Washington D.C. - August 21, 2020
For operators seeking to a more in-depth dive into your business, Limo University will be hosting a two-day Boot Camp in Nashville from April 6-7, 2020 that will take these topics to an even more intricate level. Click here for more information on the Nashville Boot Camp.
Visit limogrowth.com for more information.
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The GCLA will be celebrating its legislative victories at this year’s Annual Meeting & Holiday Party
Los Angeles — One of the most well-attended holiday parties in the industry is gearing up for its annual installment, and you’re invited to a night of entertainment, food and drink, industry camaraderie, and a whole lot of holiday cheer.
Mark your calendars for the Greater California Livery Association’s (GCLA’s) Annual Meeting & Holiday Party, scheduled for December 3 at association favorite The Proud Bird, conveniently located in close proximity to LAX. Festivities begin at 5:30 p.m.; with the passage of AB5 fresh on everyone’s minds, there will be plenty to celebrate with friends both old and new this year.
During the meeting portion of the event, the GCLA will be announcing its new slate of directors for 2020, as well as discussing the value and benefits of being a member, which include networking, advocacy, education, and supplier cost savings. The legislative team and GCLA’s lobbyist will speak about 2019’s legislative victories while outlining the association’s plans and strategies for the year to come.

Afterward, enjoy some live entertainment, including magician and sommelier Ben Silver, along with plenty of photo opportunities while catching up with those who come all across the country for a festive night with industry friends.
Registration is required to attend; early bird registration ends November 22, so sign up early at gcla.org/next-event to save a few dollars. Pre-sale costs are $60 for members and $70 for non-members.
The GCLA’s next event will be its January 28 Northern California Operator Meeting.
Visit gcla.org for more information.
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