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Conversion Interactive Agency—a full-service advertising agency specializing in driver recruiting and retention for the trucking industry—announced that it has acquired majority interest in digital marketing agency SR Consulting (SRC), formerly known as Curtis Gabriel.
SR Consulting, previously fully owned and operated by Simon Curtis, will roll up under the Conversion banner, and Curtis will continue to lead the efforts for the clients he represents. Curtis and his team are excited about becoming a part of the Conversion family, and his decision to sell controlling interest was a strategic one for his current client base and the future of his business.
According to Conversion President & CEO Kelley Walkup, this acquisition propels Conversion Interactive Agency to continued leadership in marketing and adds to the company’s global capabilities and verticals outside of trucking exclusively.
Simon Curtis inks the deal between the companies
“SR Consulting folds seamlessly into our organization, and we are privileged to work with the brands they represent in helping them reach their marketing and branding goals,” said Walkup. “I am confident our technology and marketing strategy can help continue to build the brands for the companies SR Consulting represents today.”
With offices in the US, UK, Australia, and the Philippines, SR Consulting will continue operations under the Conversion brand, and SRC customers have the power of Conversion’s industry-leading technology behind them to boost their marketing and advertising efforts in challenging talent markets.
“I was looking for a partner who could help take our business to the next level through innovation, strategy, and a team with hundreds of years’ experience in marketing and advertising,” said Curtis. “This solidifies our position in North America and increases our resources in the US to benefit our existing and future clients. I’m excited to work with Kelley and her team to improve our services in the chauffer space and continue to grow the business.”
Walkup acknowledges that Curtis and his thought leadership will also be beneficial for the partnership.
“Simon’s knowledge and leadership in the industries he serves is exciting for us as we use the power of our technology to help employer brands recruit top talent,” added Walkup.
Visit conversionia.com for more information.
[06.25.24]
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The recently rebranded Maryland Livery Association (MLA) met on June 18 for their bimonthly membership meeting. Held at the luxurious Ritz-Carlton Residences in Baltimore’s Inner Harbor, the meeting attracted 30 members and guests including CD President Chris Weiss and Editor Rob Smentek. In addition to announcing the organization’s new name (changed from Maryland Limousine Association), the Board of Directors also unveiled a new logo.
L to R: Director Quentin Bassey of RSTQ Transportation, President Len Joseph of On The Town Limousines, Treasurer Michael Greene of A Platinum Plus Limousine, CD President Chris Weiss, Secretary Joanna Fridinger of The Limo Lady, Vice President Gary Day of American Limousines, and Director Japneet Suri of Executive CLS
MLA President Len Joseph of On The Town Limousines began the meeting by welcoming attendees.
“I’m extremely happy with where we’re going with the association,” said Joseph, who then called for members to get involved in the legislative, fundraising, and membership committees. He also reported that he had been to the recent Virginia Limousine Association (VLA) meeting and shared that any vehicle servicing D.C. airports with nine passengers or more must get a free permitting sticker from the Metropolitan Washington Airports Authority.
Joseph and Director Japneet Suri of Executive CLS then introduced the afternoon’s first guest speaker, new MLA Vendor Member Harry Dhillon of Hashtag Biz Solutions, who appeared via video conferencing. Dhillon provided an overview of Hashtag’s services, which include staffing, answering services, and digital marketing. He dictated the company’s core values, which includes 24/7 services for their client base.
L to R: Harrison Akasiaka of Elite Moves, William Kerr, Jodie Lethgoe of Career Driver, Carol Grant of HighPoint Solutions, and Len Joseph
The meeting’s next speaker was Jodie Lethgoe from Career Driver, who gave a presentation entitled Ride to Recruitment, in which she detailed a four-level funnel model for employee recruitment.
Next, Weiss was invited to speak about upcoming CD/NLA events, specifically the upcoming Fall Show at the Gaylord National on October 13-16, just outside of D.C. (which, of course, is local to the MLA and its members). He then introduced Carol Grant of credit card processor HighPoint Solutions, who became the association’s newest vendor member.
L to R: Len Joseph, Joanna Fridinger, CD Editor Rob Smentek, and Michael Greene
VLA President William Kerr of Camryn Limousine was then introduced. He said that it’s an “exciting time” for the two associations, who are looking to work closely on legislative and regulatory issues they both face. Kerr invited MLA members to attend the VLA’s upcoming fishing trip/meeting on August 27 in Virginia Beach.
Before concluding, Secretary Joanna Fridinger of The Limo Lady revealed that plans are underway for a new association website.
The next MLA meeting is scheduled for August 20 at Jimmy’s Famous Seafood in Baltimore.
Visit mdlimoassoc.org for more information.
[06.24.24]
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PAX Training, the gold standard in comprehensive training solutions for the passenger transportation industry, recently announced that it is now a preferred partner for the International Motorcoach Group (IMG), a leading network of independent motorcoach operators dedicated to providing the highest standards of safety, service, and reliability in the motorcoach industry.
PAX Training has built a robust reputation for delivering high-quality, customizable training programs that cater to various sectors, including taxi, limousine, shuttle, motorcoach, school bus, and non-emergency medical transportation (NEMT) services. The PAX Library of Courses offers an extensive range of ready-to-use courses designed to ensure that transportation professionals have the knowledge and skills necessary to excel in their roles. From defensive driving and advanced customer service to specialized programs such as ELDT (Entry-Level Driver Training) and certifications for Customer Service Representatives and Dispatchers, the company says it provides comprehensive resources to meet industry standards and exceed client expectations.
IMG is renowned for its commitment to excellence and safety in the motorcoach industry, and this aligns perfectly with PAX Training’s mission to provide peace of mind through exceptional training. By leveraging IMG’s extensive network and industry expertise, PAX Training aims to help enhance the professional development of its motorcoach operators members and their teams with their cutting-edge training solutions.
Both PAX Training and IMG are deeply committed to furthering education and training within the motorcoach industry. This partnership also underscores PAX Training’s mission to provide top-tier training within the motorcoach industry and across all passenger ground transportation.
PAX Training President James Blain
James Blain, president of PAX Training, expressed his enthusiasm about the partnership: “IMG and its members are known for putting safety and service at the forefront of what they do, and we are excited to have the opportunity to be a part of that legacy. We are dedicated to supporting the IMG’s members with training solutions that promote safety, professionalism, and customer service. This will enable us to extend our reach and impact more companies and their teams, ensuring they receive the highest quality training available.”
By providing innovative, effective, and accessible training solutions, PAX Training continues to set the standard for professional development and operational efficiency.
Visit paxtraining.com for more information about PAX’s extensive list of courses. To learn more about the International Motorcoach Group, visit imgcoach.com.
[06.20.24]