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Saturday, February 22, 2020

WLA Secretary/Treasurer Karen Lotts of A Knight Rider Limousine Madison, Wis. — The Wisconsin Limousine Association (WLA) will be holding its first in-person meeting of the year on March 6 at Cambria Hotel in Madison, and all are welcome to attend.

While the association holds monthly conference calls, its board decided it was time to have a face-to-face meeting, which also promises to attract operators from neighboring states like Minnesota, Illinois, and Indiana.

“Our main focus and goal is to focus on the future of the association,” said WLA Secretary/Treasurer Karen Lotts of A Knight Rider Limousine. “We want to bring everybody—including new and potential members—together.”

On the agenda are a variety of topics like WLA’s new structure and updates from the National Limousine Association (NLA), as well as presentations from Maren Graham of Hudson Group about Best Practices for Marketing in a Digital Age and Master Inspector Teresa Burchard of the Wisconsin State Patrol.

“We want our members to know that the NLA is supporting us,” Lotts said. “We also wanted to give them updates that will help them with their companies. We always have the State Patrol come: The main topic is explaining what happens during a random inspection at a sporting event or concert so our members are prepared for that—they’re doing patrols at every Packers game now. And Maren’s going to tell us what key words our websites need, how to do digital marketing, and what to put on social media.”

The meeting will also include a hot breakfast and plenty of networking opportunities, plus a few vehicles will be on display for operators to explore inside and out.

A block of rooms has been reserved for those who wish to arrive March 5, as the meeting will begin at 8:30 a.m. Reservations must be booked with the Cambria Hotel by February 15, and can be made by visiting or calling 608.241.7070 and either asking for the Wisconsin Limousine Association block or using code EZ51Y3.

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