AWG Ambassador
Saturday, September 30, 2023

In a Facebook post, My Limo CEO Howard Gogel announced that Mike Rose has joined the team as general manager of My Limo, Gogel Auto Rentals, and Gogel Auto Sales. The companies are based in North Jersey.

My Limo and Gogel Auto Rentals GM of My Limo Mike Rose

Rose has extensive experience in the industry. He grew up within the ranks of transportation companies during his tenure at auto rental and chauffeured transportation firms. In 2005, he joined Flyte Tyme Worldwide Transportation in Mahwah, N.J., where he served as fleet manager, general manager, and vice president leading up to the company’s acquisition by Addison Lee in December 2016.

Post-acquisition, Rose was named COO for Addison Lee North America with responsibilities of all U.S. offices including New York, New Jersey, Philadelphia, Connecticut, Los Angeles, Boston, and San Francisco. In 2019, he joined EmpireCLS Worldwide as senior vice president of strategic planning, a position he held until the pandemic.

My Limo and Gogel Auto Rentals

Prior to the transportation industry, Rose served in various management capacities while with Garden State Limousine & Rent-A-Car, eventually becoming president of the Car Rental Division and overseeing a fleet of over 450 daily and long-term rentals. He also was a communications manager for the Township of Wyckoff where he oversaw all aspects of the regional emergency dispatch operations including recruitment, hiring, training, budgeting, purchasing, and quality control.

During his free time, Rose serves as fire chief, Office of Emergency Management coordinator, and a member of the Board of Education in his hometown.

“We are excited to have a consummate professional and proven experienced industry leader as part of our team,” Gogel said in the post. “With his experience, we expect a great response from our customers, vendors, and staff. We are confident that Mike will be an asset to our team. We look forward to taking our service to the next level with his knowledge, help, and experience. My Limo will survive and thrive present and post pandemic with such a wonderful addition and what we see as a perfect fit to our business model. We wish Mike all of the luck in the world with us in his new home.”

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