Lancer Testimonial
Wednesday, June 07, 2023

Industry veteran Jim Luff has recently been appointed to the position of director of marketing for Ecko Worldwide Transportation. Luff is well known in the ground transportation industry as a former operator, a feature writer for LCT Magazine for 15 years, and a consultant to many small operators across the nation. He joined the industry in 1990 as a private chauffeur and in 1993 began a 23-year career as the CEO of The Limousine Scene in Bakersfield, Calif. 

Jim Luff of Ecko Worldwide Jim Luff of Ecko Worldwide

Luff will be responsible for marketing management, public relations, corporate communications, and the continued partnership between Ecko and the limousine industry. He will also continue to develop Ecko’s worldwide affiliate network for both inbound and outbound work and represent the company at regional and national events and meetings.

Luff is a recipient of Lancer’s Outstanding Safety Award and was named Operator of the Year by LCT Magazine and Limousine Digest. Upon retiring from the daily operations of The Limousine Scene in 2016, Luff joined Chosen Payments as marketing manager and has continued his relationship with Chosen Payments as an account executive and marketing consultant. Luff was also a group facilitator for Driving Results and most recently served as publisher and general manager of LCT Magazine until it was sold to Chauffeur Driven in June. Luff also currently serves on the board of the Arizona Limousine Association as its fundraising director.

Ecko Worldwide

“We are very excited to add Jim to our team. His reputation for hard work, knowledge of the industry, and participation at important events like the NLA and GCLA Day on the Hill and other industry events are great assets for our company,” says Ecko President Harry Dhillon.

Ecko is based in San Jose, California, and has been recognized by LCT as Operator of the Year in 2015 and 2017 and received the People’s Choice Leadership Award in 2018.

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