L to R: James King of Waverly Insurance, Alicia Hayes of American Classic Limousine, and Patrick Enxing of Pat’s Car Service
As part of an initiative to increase educational content among its membership, the New England Livery Association (NELA) hosted a workshop with Driving Transactions Principal Analyst Ken Lucci on Wednesday, May 14. Entitled Pricing to Profit and Prosper, the seminar attracted 40 attendees from New England (and beyond) to the Boston Winery in Dorchester.
“Participants brought laptops with them so they could access their own financials during the two-part presentation,” says NELA Executive Director Rick Szilagyi of Lexian Management. “Every single attendee voiced their appreciation for the incredibly valuable content Mr. Lucci shared throughout the day.”
NELA President Brett Barenholtz of Above All/Maine Limousine acted as the day’s Master of Ceremonies
Platinum Sponsor My Limousine Service and Bronze Sponsor Lancer Insurance were thanked by NELA President Brett Barenholtz of Above All/Maine Limousine prior to the workshop. Barenholtz served as the Master of Ceremonies for the day’s proceedings, introducing Lucci as guest speaker.
Lucci’s two-part presentation opened in the morning with a discussion on pricing for prosperity. Two complementary calculators were distributed to the attendees so that they could accurately see cost vs. pricing in terms of vehicles, labor, etc.
L to R: Katya Portnaya of Boston Carriage, Mike Rose of My Limousine Service, James King of Waverly Insurance, and Alicia Hayes of American Classic Limousine
“This was an eye-opener for many of the participants,” says Lucci. “These calculators really make people think about how to move equipment profitably.”
The afternoon session dealt with selling value over price. Lucci’s goal was to teach operators to find the “5 W’s”—who, what, when, where, and why—when it comes to delivering service.
“We are exploding the myth that clients buy solely on the price of service,” adds Lucci.
40 members and guests attended NELA’s workshop at Boston Winery
Meanwhile, NELA is deep in preparation for their upcoming annual Chauffeur Appreciation Day on June 5 at the Logan Airport Limo Pool. This popular tradition sees the association board members and volunteers distribute a free BBQ lunch to chauffeurs from throughout the region. What’s more, Boston-area DJ Nick Lamberti is back to help us celebrate the chauffeurs, providing entertainment at the function. NELA is currently seeking sponsors for the event. Interested companies can click here to join a growing list of sponsors and supporters.
Visit nelivery.org for more information.
[05.23.25]