LSW’s CEO Melissa Thornton says that Bach was hired to the executive team to “leverage her luxury brand experience and long history of results-oriented sales and marketing strategies.”
Bach plans to play a key role in developing marketing and business plans to help LSW continue to grow and succeed and increasingly gain excellent customer and trade recognition.
“One reason I was intrigued by this opportunity,” says Bach, “is because LSW is a smaller, family-run business. I grew up in the Melba Inn in New Canaan, Connecticut, where my great-grandfather started the business. Living and working in the hotel as I was growing up was a great way to learn the hospitality business firsthand. My knowledge continues to grow and stay relevant with changes in our marketplace.”
Bach is an accomplished sales and marketing manager, who has overseen all aspects of the hospitality industry, from sales to quality of service. She recently served as the point person for corporate clients at the inaugural KPMG Women’s PGA Championship, held at Westchester Country Club in June 2015.
Bach brings with her a capability to manage multiple projects and initiatives, along with a deep working knowledge of what it takes to enhance the luxury customer experience and boost brand recognition. She has carefully curated this knowledge through professional experiences with top global luxury brands, including Polo Ralph Lauren, American Express, the United States Tennis Association, Goldman Sachs, Merrill Lynch, and Tory Burch.
As a business leader, Bach is a creative marketer and networker whose initiatives are efficiently executed and implemented by using excellent and thoughtful communication skills.
Visit lswlimo.com for more information.
Marketing and Hospitality Pro Joins Family-Owned Luxury Travel Company
- Category: Industry News