Inspired by the National Limousine Association’s (NLA) Ride Responsibly™ campaign, Walsh wanted to create a head-turning promotion for his business, so he developed a custom wrap for the back doors of an executive sedan, giving the illusion that the rear of the car is invisible. Instead of the car’s rear doors, motorists and passersby see an image of a professional seated comfortably in the backseat working on a laptop or reading a newspaper. Walsh included the NLA logo on the photo of the newspaper, along with “Ride Responsibly” as the faux headline.
Walsh’s intention is to provide a “clear” demonstration as to exactly what his business offers clients, as well as to demonstrate a visual contrast to the level of service provided—or not provided—by TNCs and ride-sharing services. “It is apparent that the idea grabs people’s attention as you see the double takes and smiles the images invoke,” commented Walsh.
As app-based transportation services continue to become part of the industry landscape, Walsh felt it important to inform and educate travelers that professional car services still exist, and that the service and safety the industry provides are superior to a cheap instant response from an unknown provider.
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Superior Executive Transportation Increases Visibility with New Campaign
- Category: Industry News