Chauffeur Driven NLA Show Texas 2021
Wednesday, April 21, 2021


DATTCO, a New Britain, Conn.-based passenger transportation company, announced the launch of a nationwide campaign to inspire confidence in travel as its motorcoach fleet is moving again. This is the company’s first marketing campaign since the onset of the COVID pandemic. It celebrates the return to travel, featuring picturesque Coastal New England scenery from travelers' perspective on a group tour. It also features the experiences that people have missed so much this past year: weddings, weekend getaways, and being able to reconnect with family and friends by traveling to their favorite destinations.

DATTCO DATTCO Vice President, Marketing & Communications Paul Mayer

Paul Mayer, vice president of marketing and communications at DATTCO and the creative director for the campaign, explained, "The messaging speaks directly to travelers who are excited to get back on the road again. According to the U.S Travel Association, more than two-thirds of consumers miss traveling and can't wait to hit the road. At the same time, 87 percent of Americans plan to travel this year, according to Longwoods International. This campaign celebrates the return to travel and helps address the pent-up demand consumers have to get out once again and experience the destinations, beautiful landscapes, events, and experiences that motorcoach travel provides."

DATTCO has continued to refine its Clean Care Certified Initiative to ensure a clean and safe return to travel for its passengers and employees post-pandemic. The four essential pillars of the Clean Care Certified Initiative are a commitment to thorough cleaning, the use of technology to keep passengers safe, protective procedures for employees and passengers, and creating confidence for passengers.


As highlighted in the campaign’s video footage, all DATTCO motorcoaches are thoroughly cleaned and disinfected using EPA-registered cleaning products. Products are applied using electrostatic spraying technology following CDC guidelines before and after each trip. Additional attention is given to high-touch areas throughout the duration of trips. Additionally, DATTCO vehicles are equipped with state-of-the-art technology to keep clean air flowing into the vehicle and removing potentially harmful particles. HVAC systems filter recirculated air to remove respiratory droplets and bacteria, completely exchanging cabin air with fresh air every two minutes.

“As our fleet is moving again, we continue to work closely with customers to design an onboard experience that is appropriate for their group while maintaining a safe atmosphere for everyone,” said VP of Coach & Tour Dennis Lyons. “We hope the procedures we’ve put in place will assure our customers that it is safe to travel by motorcoach and they can feel confident about booking travel with us, whether it’s for a wedding, day trip, or multi-day cross-country tour.”

DATTCO President Don DeVivo commented on the campaign and what it means for travelers: “DATTCO is a trusted leader in transportation services and has made, and will continue to make, significant investments in cleaning equipment and other protection to help ensure a safe environment. Our customers are at the center of everything we do, and we welcome all our passengers back; we cannot wait to be back on the road with you.”

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American travel got a huge shot in the arm—pun intended—last week when the Centers for Disease Control and Prevention (CDC) announced its new guidelines. In short, fully vaccinated individuals can travel within the U.S. and do not need COVID testing or post-travel self-quarantine as long as they continue to take those precautions while traveling, including wearing a mask, avoiding crowds, socially distancing, and washing hands frequently. Additionally, fully vaccinated people can travel internationally without getting a COVID test before travel (unless required by the destination) and without self-quarantining upon return.

The updated guidance coincided with a robust travel weekend just ahead of Easter, in which airlines saw about 90 percent of pre-COVID levels of passengers.

GBTA Executive Director Suzanne Neufang GBTA Executive Director Suzanne Neufang

“Today’s decision by the CDC is an enormous step forward for business travel in the U.S. and around the world,” says Global Business Travel Association (GBTA) CEO Suzanne Neufang. “By all reports, we are seeing an increasing willingness to travel, especially among travelers who already have been vaccinated against COVID-19. We will continue to work with world leaders, business decision-makers, our 9,000 members globally, and stakeholders across the travel sector to safely and efficiently get business travelers back on the road when they’re ready.”

The new guidelines coincided with a strong March job report, which saw more than 916,000 jobs added to the economy. Of that, 280,000 jobs were added in the leisure and hospitality sectors, marking some much-needed relief to a sector of the U.S. economy that was hit the hardest.

U.S. Travel Association President and CEO Roger Dow U.S. Travel Association President and CEO Roger Dow

“The CDC’s new travel guidance is a major step in the right direction that is supported by the science and will take the brakes off the industry that has been hardest hit by the fallout of COVID by far. As travel comes back, U.S. jobs come back, said U.S. Travel Association President & CEO Roger Dow. “The yearlong halt on travel has devastated U.S. employment, with travel-supported jobs accounting for 65 percent of all U.S. jobs lost last year, and this is an opportunity to begin reclaiming a lot of what’s been lost. Meanwhile, it remains important that all eligible Americans get vaccinated as soon as they can in order to more quickly recover the ability for all to travel freely.”

The full CDC guidance can be found here.


In response to the new access fees instituted by the Port Authority of New York and New Jersey, Limousine Association of New Jersey (LANJ) President Jason Sharenow of Broadway Elite Worldwide reached out to the group’s membership to keep them aware of the change.

Jason Sharenow LANJ President Jason Sharenow

As shared in the 3.31.21 E-news on the Go, the Port Authority is now charging (effective April 5, 2021) all for-hire vehicles (FHVs) an access fee for pickups and drop-offs at Newark, LaGuardia, and John F. Kennedy airports. All FHVs—including app-based services like Uber and Lyft—will be charged $2.50 for each pickup and drop-off. For shared trips (pooled rides of multiple passengers), the charge will be $1.25 for each pickup and drop-off. Taxis will be charged $1.25 for pickups only, increasing to $1.75 per taxi pickup beginning on October 1, 2022.

Limousine Association of New Jersey (LANJ)

In a letter to LANJ members, Sharenow said: “The Port Authority is requiring that all FHV base operators sign an FHV Privilege Permit to be able to provide service at the airports. There is a rider to the FHV Privilege Permit for black cars that contains important and notable exceptions for FHVs that are licensed as a black car base, limousine operator, luxury limousine base, or livery base that are not considered high-volume for-hire services (i.e., Uber, Lyft, and Via).”

Sharenow also remains optimistic about the future of luxury ground transportation.

“The outlook for our industry remains strong,” he wrote. “Personal and retail travel is starting to ramp back up. As vaccinations continue to be administered, we will see corporate America back in our cars as well.”

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