Lancer Insurance
Wednesday, May 22, 2024
Women In Buses

With COVID numbers on the wane and vaccinations increasing (more than 60 percent of the adult US population has had at least one shot as of 6/1/21), the driver shortage is now the biggest threat to the recovery of the motorcoach industry. Before the pandemic shut the industry down for more than a year, motorcoach companies were facing a labor shortage and now that issue is exacerbated as the industry claws back to recovery.

To help the motorcoach industry address this labor shortage, American Bus Association (ABA) Women in Buses Council created the Driving Force taskforce, which has developed a toolkit to help companies—large and small—tackle their recruitment and retention needs. It also includes information on creating great company culture.

The Toolkit is broken into two sections:


  • Elevator Pitch
  • Messaging
  • Creating a Hiring Video
  • Crafting a Job Listing
  • Using Your Website
  • Posting Jobs on Social Media
  • Listing on Hiring Websites
  • Targeting New Segments
  • Getting the Word Out


  • Orientation and Onboarding
  • Assign Mentors
  • Develop an Employee Communication Plan
  • Provide Performance Feedback
  • Celebrate Success
  • Measure, Analyze, React & Repeat

This Toolkit will be unveiled during the Women in Buses Wednesday Webinar on June 2 at 2 p.m. ET. Contact Melanie Hinton at or call 202.218.7220.

Visit for more information.