AWG Ambassador
Wednesday, October 04, 2023

The latest Global Business Travel Association (GBTA) poll shows an increase in non-essential business travel continuing to rise in Europe. As such, the association has announced a number of in-person conferences and events as we head into the final quarter of 2021.

GBTA Convention

In addition to GBTA’s Annual Convention (November 17-19 in Orlando, Florida) a number of events, held across multiple European locations, are amongst the first face-to-face opportunities for industry colleagues to meet and collaborate in person. Education will continue to be a key component of each event with insightful keynotes from industry leaders and a range of panel discussions covering topical subject matter, each designed to spark interesting debate amongst specialists in their field, according to GBTA. Each event will also allow for numerous opportunities to network once again with peers, to rebuild and forge new business relationships.

According to the latest poll of GBTA members and stakeholders, 75 percent of European respondents expect that business travel will see a significant or moderate increase in the September to November 2021 time frame. This is supported by the latest results highlighting that more than seven in ten GBTA travel buyers felt their employees are ‘willing’ or ‘very willing’ to travel for business in the current environment.

The In-Person Events include:
September 16: GBTA France Masterclass at the Hôtel Le Méridien Etoile, Paris
November 9: GBTA Italy Conference in Milan
December 6-8: GBTA Europe conference in partnership with VDR in Berlin, Germany

“Following another disruptive year, I am delighted that we are once again able to host a number of in-person events for GBTA members throughout Europe. Safety and duty of care of course remain a priority and each of our events will have additional safety measures in place to ensure the well-being of delegates. Collaboration is perhaps more important than ever for the business travel industry, the return of in-person events will once again unite our industry to continue the safe return to business travel,” said Regional VP EMEA-GBTA Catherine Logan. “The multiple events across Europe will give delegates the opportunity to address the current industrywide challenges, as well as those specific to the individual regions and markets.”

“We are delighted to be able to return to in-person events and to be partnering with GBTA once again, to host the GBTA Europe Conference in partnership with VDR. Registration is now open, we look forward to welcoming you and giving the business travel community the opportunity to collaborate and network in a safe environment,” said VDR Executive Director Hans-Ingo Biehl.

 Click here for more information and to register.

Visit for more information about the association and its events.