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If you’ve ever wanted to immerse yourself in the one-of-a-kind vibe of Miami Beach but never made the trip (or are eager to return), now is your chance. The Chauffeur Driven Executive Retreat this June 12-14 is a perfect opportunity to get to know the world-famous South Beach area firsthand, but also get scores of professional insights that you can immediately apply to your business.
With your all-inclusive pass, you’ll not only receive two full days of intensive educational sessions, our Beach Olympics team-building event, and unmatched networking, but you’ll also be well fed with our breakfasts and lunches on Monday and Tuesday as well as two private dinner events. On Sunday night, we’ll be oceanfront for our dinner party at the Loews featuring the tantalizing flavors of Havana and an open bar. Then on Monday evening, you’ll be whisked away over the waters as you join us on the Biscayne Lady Yacht for dinner and open bar with stunning views of the Miami skyline. Further, this one-time admission gets you a guided tour through the legendary Wynwood Walls Graffiti Art Museum—with some built-in time for lounging by the pool or beach too. When it comes to planning a perfect South Beach experience, Chauffeur Driven has it covered.
Until May 15, we’re offering early-bird pricing of $799 for this highly anticipated event—that’s $100 off our standard admission price. We’ve also managed to score an amazing room block for $289/night for the duration of our retreat; that’s almost half off the regular rate.
In last week’s enews, we shared a bit about our M&A super session planned for Tuesday, June 13. But that’s not the only session we have in store for that day.
Finding and recruiting chauffeurs and CDL drivers has been among the industry’s leading challenges since long before COVID became part of the national conversation. One thing is clear: The old ways of recruiting and hiring aren’t going to cut it. With that in mind, Robyn Goldenberg of Strategy Leaders and Simon Curtis of Curtis Gabriel will present Adapting Your Company Culture & Recruiting Practices to Find Top Talent for Your Business.
Presenter Simon Curtis of Curtis Gabriel
Presenter Robyn Goldenberg of Strategy Leaders
We’re in an employee-driven market for hiring right now. COVID showed employees that they can choose which companies to work for, creating heavy competition for employers across all industries—especially those looking for CDL drivers. How can luxury ground transportation companies adapt to attract and retain talent, including office staff, higher level managers, and drivers? Our experts will look at lessons from the trucking industry, how to use marketing data to attract new employees, and discuss how an operation can adjust their branding and external messaging to show a company culture that employees want to work for. Keeping in the “friendly competition” theme of the event, this session will come with a digital “playbook” to help implement what you’ve learned once you return to the office.
Be sure to visit cdexecutiveretreat.com for all the latest information about our Miami getaway. For operators looking to make their trip a short vacation, we’re currently offering a $399 non-industry spouse pass that will let your significant other join us for our after-hours dining events and tours. Contact our Director of Events Jess Pavlow at jess@chauffeurdriven.com for more information.
[05.03.22]
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The Limousine Association of New Jersey (LANJ) is hosting a dinner on May 17 at 6 pm at Fernandes Steak House in Newark, N.J. Members and other industry peers are invited to attend the event, which offers an ideal opportunity for catching up and networking with operators from the tri-state area and beyond.
Arrive on time to enjoy drinks from the bar hosted by Complete Fleet Livery Sales. Then make sure you have a hearty appetite for a delicious sit-down dinner that will begin with an array of hot appetizers served to the table, salad, and your choice of entrees including the restaurant's signature all-you-can-eat Rodizio. Beer, wine, and sangria will be provided with dinner as well as desserts and coffee or tea also.
LANJ Executive Director Patty Nelson
To reserve your place, email patricia.nelson103@gmail.com saying, “I’ll be there!” along with payment information. Reservations are $75/person and must be received with payment by Saturday, May 14, to be confirmed.
Visit lanj.org for more information.
[05.03.22]
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- Category: Industry News
Under the theme of Marketing Your Business, the Minority Limousine Operators of America (MLOA) held a membership meeting/webinar via Zoom on Wednesday, April 27. The association welcomed guest speaker Larry Johnson, brand manager for Motev, to offer tips that attendees can use to successfully market their businesses.
MLOA President Tiffany Hinton of Motev kicked off the meeting with a quick recap of the CD/NLA Show where the association had a booth. “We got so much great reception at the show,” she said, adding that MLOA gained close to a dozen new members, each oh whom got a shout-out during the webinar.
MLOA President Tiffany Hinton
She then welcomed Johnson whose presentation, titled The ABCs and Sometimes Ps of Marketing, was designed to detail essential steps in developing an effective marketing strategy. According to Johnson, the ABCs stand for Alignment, Brand, and Connecting, with the accompanying Ps representing Product, Price, Position, and Promotion.
Alignment, said Johnson, is the most important, as businesses should have a clear, unified direction and message. Regarding branding, it is vital that operators brand everything from their vehicles, to uniforms, to advertising. But, Johnson warned attendees that branding is more than a logo—it’s a visual representation of goals, values, narrative, and partnership. Lastly, connecting is about expanding your network, whether it’s reaching clients or partnering with affiliates. The Ps largely deal with setting yourself apart from your competitors: What do you offer that’s different from you competitors (Product)? Can you underbid other operators in your market (Price)? Where are you in your market (Position)? What is your reach (Promotion)?
Guest speaker Larry Johnson of Motev
Next, Gary Arrington of Virginia Premium Transportation was scheduled to speak about social media marketing, but technical difficulties prevented him from taking part. However, the MLOA will make his useful slide show downloadable on their webpage.
Following the presentation, Hinton announced that the MLOA will be hosting a two-day, in-person meeting in Atlanta. Scheduled for September (firm date TBA), the event will offer activities and education, along with a golf tournament at Top Golf and a comedy show. Details and agenda will be forthcoming.
The floor was then opened to attendees to speak about industry news or association happenings. Dan Goff of A Goff Transportation advised all members to visit the military bus contract website and sign up as there is currently “ridiculous” opportunity for providing transportation in the military space… and not just for buses. MLOA Vice President Travis Latham of Fellowship Fleet Limousine and Bus encouraged attendees to join the organization’s new insurance coalition (aka The IC Crew) to examine ways that insurance costs can be reduced. Finally, returning MLOA member Mike Barreto of Metropolis Logistics advised everyone to have a capability statement handy, which is, in short, a one-page sheet containing all the information commonly asked by procurement professionals.
Visit mlooa.org for more information.
[05.02.22]