In an effort to increase educational offerings available to its members, the Greater California Livery Association (GCLA) is launching its new GCLA Academy, which is sponsored by Ecko Worldwide Transportation and will be led by 30-year industry veteran and Ecko’s Marketing Director Jim Luff.
The Academy—an exclusive members-only benefit—will consist of educational articles, how-to videos, and live presentations presented by subject experts. According to Luff, topics will include marketing, accounting, HR management, insurance, vehicle maintenance, and more.
Luff is well-known in the industry as a former operator, writer, and a consultant to many operators across the nation. Luff was the CEO of the award-winning The Limousine Scene in Bakersfield, Calif., and was most recently the Publisher/General Manager of LCT Magazine. He also serves on the Arizona Limousine Association Board as its Fundraising Director.
“I am thrilled that Ecko and GCLA are able to provide this great benefit for members,” says Luff.
Ecko President Harry Dhillon, who also serves as vice president on the GCLA Board of Directors, saw this as an opportunity to offer a great value for members during particularly challenging times.
“We are happy to share Jim’s wisdom and knowledge with GCLA as part of our continued commitment to the association and the industry,” says Dhillon.
Visit gcla.org for more information.