Lancer Insurance
Tuesday, March 05, 2024

Orlando — At last month’s Global Business Travel Association Convention, the National Limousine Association (NLA) and Deem formalized a strategic technology and marketing alliance to develop and deploy a groundbreaking cloud network and mobile application that will provide advanced reservations and real-time ride-hailing capabilities for the chauffeured ground transportation industry. The announcement was made jointly by NLA President Gary Buffo of Pure Luxury Transportation and Deem Founder and CEO Patrick Grady.

The NLA and Commerce-as-a-Service company Deem forged the strategic technology and marketing alliance for the purpose of developing and deploying a cloud network and mobile application that will: optimize operations and maximize fleet utilization for chauffeured transportation operators; provide advance reservations and ride-hailing services for corporations and customers alike; and substantially enhance data security and customer care, safety and privacy. Additionally, the co-branded mobile application will be easily configured to reflect each NLA member operator's brand, consumer and corporate rates and policies and preferences, as well as offer the services of another NLA member operator when the user's primary operator of choice is fully booked.

"In an increasingly mobile-first society, it is abundantly clear it is time for a mobile application that combines the convenience of ride-hailing applications with the unequaled Duty-of-Care, incomparable service, and unrivaled safety standards offered by NLA members," Buffo said. "We chose to collaborate with Deem because of its established reputation for innovation and reliability and its unique combination of cloud and mobile commerce capabilities, corporate travel and ground expertise, and significant intellectual property in ground and mobile GPS technologies. Deem is a sound choice with whom to partner and to develop and deploy the NLA's technology solution and, in so doing, revolutionize and transform the chauffeured ground transportation industry."

"Our marketing and technology alliance with the NLA aligns perfectly with Deem's mission of helping businesses to lower costs, increase revenue, and deepen customer loyalty so that they can invest more fully in their people, customers, and communities," Grady added. "The NLA has set the definitive standards in terms of quality, service, and safety in the chauffeured ground transportation industry, and their members comprise the finest operators throughout the world. Together, Deem and the NLA will provide thousands of ground transportation operators with a uniquely configurable and reliable cloud network and mobile application for use by their corporate and private customers."

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