Until now, only a pre-production model was available, and even then, customers weren’t able to drive or kick the tires, as it were, by exploring the vehicle’s interior. David Bastian, commercial sales manager for Towne, says that his is one of the first dealerships in the nation to give customers what they are craving: the chance to drive it! All operators are invited to join the event, which will also include Towne’s retail customers. Bastian has posted a video of what customers can expect here: goo.gl/GCclJZ.
The event kicks off Friday night at Shea’s Performing Arts Center in downtown Buffalo. Guests are invited to join for cocktails and hors d’oeuvres at 6 pm, leading up to the stunning black Continental’s debut at 7 pm. Attendees will be able to sign up for an exclusive ride and drive, which will take place between 10 am and 4 pm the following day. Bastian says that money for every test drive will be donated by Towne to Kids Escaping Drugs, a Western New York organization that creates education and advocacy programs for adolescents and their families suffering from alcohol and drug addiction.
“Our customers are so excited about the Continental and we felt it needed a proper introduction,” says Bastian, who is spearheading the event. “People remember the style of the previous Continentals and are eager to get behind the wheel of this new vehicle. This is the event where they can do so—and we’re proud to be first in the nation to offer those test drives.” He adds that the event will be filmed with Go Pro cameras so that customers can see their reactions on social media. (Note: The vehicle will be black and will include many amenities specific to the Livery model.)
The event will also coincide with the Limousine, Bus, Taxi Operators of Upstate New York (LBTOUNY) meeting, which will be held at 5:45 pm at Coca-Cola Field. The hour-long meeting has a full docket, including updates on USDOT regulations, area TNCs, and the ongoing sales tax repeal. Attendees are invited to stay for the 7 pm baseball game between the Buffalo Bison and Pawtucket Red Sox. Those planning to attend should RSVP by email LimoInfo@LBTONY.com or by calling 716.683.7455.
Towne Auto has secured a room block at the Buffalo Marriott Harborcenter for $189 per night, August 12-14. Rooms can be booked online at goo.gl/q2dspw.
Attendees can RSVP for the event here: goo.gl/IpQshh.
Visit townelivery.com or send an email to firstname.lastname@example.org for more information.
Towne Livery to Host Exclusive Continental Ride and Drive Event
- Category: Industry News