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Dearborn, Mich.-- Lincoln Limousine & Livery Vehicles recently announced that the 2013 Lincoln MKS sedan will be offered as part of its livery vehicle fleet program.
“We listened to market needs to enable the Lincoln MKT Town Car to become a worthy successor to the Town Car Executive L, and now look forward to doing the same with the new MKS Livery sedan,” says Matt VanDyke, director, Lincoln Global. “This new model will continue our long presence in this industry, and Lincoln remains committed to this segment going forward.”
Livery operators will be able to buy the MKS sedan with the same comprehensive 4-year/150,000-mile extended warranty, proven reliability, support, and incentives that apply to the other vehicles in the Lincoln Livery lineup: MKT Town Car and Navigator L.
According to Lincoln, the MKT Town Car already has gained wide acceptance by the limousine and livery markets due to its innovative technology, AWD capability, superior durability, spacious and luxurious second-row package, and exceptional luggage capacity. The addition of the MKS Livery sedan provides a complementary vehicle to the MKT Town Car, which remains Lincoln’s primary livery vehicle offering and is now in service in markets across the U.S.
“In meeting with our livery partners, we recognize that there remains a segment of the market that wants to provide their clients a sedan offering to complement the MKT Town Cars in their fleet,” says Craig Hall, manager of Lincoln’s Limousine/Livery program. “The devotion to the former Town Car Exec L sedan left a sizable client base who wants a Lincoln Livery sedan larger than the MKZ Hybrid. We are responding directly to the wants of our customers with the introduction of the MKS Livery sedan.”
The 2013 MKS Livery sedan will be available in both AWD and FWD versions. The fleet discount incentive for the MKS is $3,000 per vehicle, the same as on the MKT Town Car. Lincoln will allow QVM-certified manufacturers to extend the MKS sedan up to 6 inches based on Ford engineering recommendations.
Operators are already embracing the MKS. “This is the car for the industry. We have been testing the MKS in New York and Boston for the past two years, along with a number of other cars, and the MKS is the car,” says Dawson Rutter of Commonwealth Worldwide Chauffeured Transportation.
Rich Badalemente of Music Express says, “It’s a great addition to the Lincoln Livery lineup and complements the MKT Town Car. It’s a very handsome car that will suit the bill for 80 to 90 percent of the work. It has tremendous trunk room.”
The MKS sedan has superior rear seat legroom and headroom, large trunk capacity, an AWD option, attractive styling and an extensive warranty—all packaged in the brand the industry has relied on successfully for many years.
“With those credentials, along with Lincoln’s proven reliability and durability, the MKS Livery sedan is sure to be a winner,” VanDyke says.
Visit lincoln.com for more information.
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East Hanover, N.J.—Jason Sharenow, COO of Broadway Elite Chauffeured Services Worldwide, announced the acquisition of Jade Limousine of Fairfield, New Jersey. The acquisition makes Broadway Elite one of the region’s leading full service transportation companies with more than 80 vehicles in service.
Sharenow and Broadway Elite owners Brian and Gary Wecksler will run the company in executive, management, and operational roles while the former Jade owner, Fred Sidaross, will remain on as an advisor during the transition period. “Jade and Broadway Elite have enjoyed a great affiliate relationship for many years,” says Sidaross, “It made total sense to look to a well-run company like Broadway to acquire us.”
“We are very excited about the merger,” says Sharenow. “It allows us to streamline our operations, increase our capacity, and continue to provide outstanding service to our clientele. It is a tremendous challenge to integrate the two companies and cultures into one, but the advantage that we have seen already is that we have talented, experienced people who have come together under the Broadway Elite banner. We are all very excited about growing our new company.”
“Broadway and Jade complement each other,” says Brian Wecksler. “Jade is a 27-year-old company with a very strong client base. The two companies now have the ability to service clients over a 150-mile radius seamlessly.”
Broadway Elite has been providing corporate transportation to the Northern New Jersey market for the past 20 years. The new fleet includes late model executive sedans, vans, mini buses, SUVs, and stretch limousines.
Visit broadway-elite.com for more information.
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Boston--Tristar Worldwide Chauffeur Services announced that it added three new professionals to its corporate team in Boston and one in New York, to facilitate its continued growth in North America. The company has locations in America, Europe, and Asia, and its headquarters are in London.
Mike Fogarty, CEO of Tristar U.S., says, “We are delighted to welcome the addition and promotion of professionals who we know will continue and enhance Tristar’s standing as the premier provider in the chauffeur driven industry. “
About the appointments:
Yin Low has been with Tristar for more than two years, as operations coordinator in the New York office. In her new role as operations supervisor, she will manage operations and client outreach for Tristar in the metro-New York area.
Patricia MacLean has been with Tristar for more than six years, and has more than 20 years of industry experience. In her new role as travel and affiliate manager out of the Boston headquarters, she will draw upon and manage scores of relationships she has developed with affiliates and clients in the course of her career in the chauffeur drive industry.
Lori Pollard was named call center manager, also based in the Boston office. She brings more than fifteen years of valuable customer service, business management and administrative experience to her role.
Melanie Druse joins the Boston-based team Tristar as finance manager. She brings more then a decade of experience in finance, human resources and accounts administration to her new role.
Visit tristarworldwide.com for more information.