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Superior’s attention-grabbing car wrapVirginia Beach, Va. — Paul Walsh, the owner of Superior Executive Transportation, has come up with a novel ad campaign that brings the concept of increasing visibility to a whole new level.
Inspired by the National Limousine Association’s (NLA) Ride Responsibly™ campaign, Walsh wanted to create a head-turning promotion for his business, so he developed a custom wrap for the back doors of an executive sedan, giving the illusion that the rear of the car is invisible. Instead of the car’s rear doors, motorists and passersby see an image of a professional seated comfortably in the backseat working on a laptop or reading a newspaper. Walsh included the NLA logo on the photo of the newspaper, along with “Ride Responsibly” as the faux headline.
Walsh’s intention is to provide a “clear” demonstration as to exactly what his business offers clients, as well as to demonstrate a visual contrast to the level of service provided—or not provided—by TNCs and ride-sharing services. “It is apparent that the idea grabs people’s attention as you see the double takes and smiles the images invoke,” commented Walsh.
As app-based transportation services continue to become part of the industry landscape, Walsh felt it important to inform and educate travelers that professional car services still exist, and that the service and safety the industry provides are superior to a cheap instant response from an unknown provider.
Visit getsetgo.us for more information.
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Joan Wynne - CEO of Wynne Sedan and Wynne MotorCoachesDallas — Joan Wynne, the founder, owner, and CEO of Wynne Sedan and Wynne MotorCoaches, was recently selected to be featured in Modern Luxury Magazine’s “Dynamic Women of Dallas.” In the article, included the November 2015 edition of the magazine, Wynne is among 16 profiles spotlighting a diverse group of women who have made a significant mark in the Dallas area.
According to the editors of Modern Luxury Magazine, the women selected for the feature “all exemplify the leadership skills, knowledge, and dedication that place them in the elite of their fields. They are women of distinction who stand out and influence others in our community.”
Since their inception in 1995, Wynne Sedan and Wynne MotorCoaches have grown to furnish ground transportation services in over 450 cities worldwide. The Dallas Business Journal has recognized Wynne’s ground transportation companies as the 27th Largest Woman-Owned Business in North Texas. She attributes her success to being able to reinvent herself and her companies to meet changes in the industry. According to Wynne, her enterprises have always been able to recognize “what the market is now demanding…not what the market once wanted.”
Visit modernluxury.com/modern-luxury-dallas or wynnemotorcoaches.com for more information.
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The GCLA board at 2014’s holiday party Napa, Calif. — The Greater California Livery Association (GCLA) is hosting its first-ever Northern California Holiday Party & Membership Meeting on December 8 at Napa Valley Ford Lincoln. To commemorate the occasion, the association has planned a full schedule of events around the holiday party.
Napa Valley Ford Lincoln promises to go all out for the holiday bash. The event will offer a fully catered dinner as well as a wine-tasting experience during a networking session. Scheduled speakers at the meeting include representatives from Telemudo, the Super Bowl 50 host committee, and the Napa Valley Chamber of Commerce. Guests looking to add to their fleets will also be offered great deals on Ford Lincoln livery vehicles. In keeping with the spirit of the season, API Global is offering complimentary bus transportation to and from the Napa meeting. The party will also include sponsor presentations, legislative updates, prizes, and more. GCLA members and their guests can order discounted advance tickets for $40 (member) and $50 (non-member).
But the fun isn’t exclusive to the NorCal party, as the GCLA is also sponsoring two special excursions prior to the main event. On Monday, December 7, the association is hosting a wine-tasting tour that will take attendees to vineyards in St. Helena and Napa Valley at $150 per person. In addition, a golf outing is planned for December 8 at 10 a.m. at the Silverado Resort and Spa. This famed 18-hole course was redesigned by PGA Hall of Famer Johnny Miller and is home to two PGA Open events. The $150 price covers a boxed lunch, green and golf fees, range balls prior to start, and complimentary bag handling and club cleaning. Reservations are required and must be made prior to December 1. Email GCLAJennifer@gmail.com to register for the pre-party events.
The GCLA will also be holding its annual meeting and holiday party December 15 at The Proud Bird in Los Angeles.
Visit gcla.org or call 818-398-7676 for more information.
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